What is GEO? A 2026 guide for cross-border merchants

Generative Engine Optimization (GEO) is the practice of making your brand and product pages easy for large language models to read, trust, and cite.

Unlike classic SEO, GEO focuses on answer-ready content: clear headings, structured FAQs, schema markup, and authoritative product facts.

What to do first

1. Run a GEO audit on your top landing page. 2. Fix title, meta description, and H1 clarity. 3. Add 3–5 buyer questions with short answers. 4. Monitor keywords buyers ask in AI tools.

Visora automates this workflow for Shopify, WordPress, and independent stores.