How ChatGPT chooses which brands to cite

LLMs prefer pages that answer questions directly. Product pages with thin copy and missing specs are rarely cited.

Signals that help

- JSON-LD Product schema with price, availability, and brand - FAQ blocks with natural-language questions - Comparison tables and bullet lists - Consistent NAP (name, address, phone) for trust

Common mistakes

- Duplicate titles across variants - Hiding key specs in images only - No internal links to supporting guides

Use Visora's audit to get a prioritized fix list with copy-paste steps.