How often should you refresh product facts so AI assistants keep citing you?

Your refresh schedule is probably built around publishing. The evidence an assistant reads is built around change. Those two calendars drift apart quietly, and the gap only becomes visible when a customer repeats a fact you stopped standing behind months ago.

The direct answer: for price, availability, shipping thresholds and warranty terms, refresh at least monthly or within seven days of any change. For specifications, compatibility, sizing and materials, a quarterly pass is enough. For positioning, comparison claims and policy language, review twice a year. The rule underneath those numbers matters more than the numbers: tie the cadence to how fast the fact can change, not to how often you like to publish.

Here is how to build that out.

Merchants refresh content for reasons that have nothing to do with accuracy: a seasonal campaign, a new collection, a redesign, a slow news week. Meanwhile the facts that assistants quote move on their own timetable. A supplier swaps a component. A carrier raises a free-shipping threshold. A warehouse changes cutoff time. None of those events create a content task in most workflows, so the page keeps stating the old fact with total confidence.

The practical move is to sort every extractable fact on your site into one of four bands:

• Fast facts — price, stock status, discount windows, delivery cutoffs, promotional end dates. These can change weekly or daily. An assistant that reads a stale version is not just imprecise, it is wrong in a way a customer can verify against their cart.
• Medium facts — shipping thresholds, return windows, warranty length, support response times, lead times for wholesale. These change a few times a year, usually with a business decision attached.
• Slow facts — dimensions, materials, compatibility lists, box contents, certifications. These change when the product changes, which is roughly per model revision.
• Positioning claims — who the product is for, what it is better at, which use cases it fits. These decay slowly but matter enormously, because they are the sentences an assistant paraphrases when it recommends you.

Once facts are banded, the cadence falls out naturally:

• Fast facts: review on every change, and re-verify at least monthly even if nothing moved. A monthly verification pass catches the changes nobody told the content team about.
• Medium facts: review quarterly, plus immediately after any pricing, logistics, or policy decision.
• Slow facts: review on product revision, plus a lightweight quarterly sweep to catch supplier-side swaps.
• Positioning and comparison claims: review twice a year, or whenever a competitor changes the thing you compare against.

The reason to include a standing verification pass even when nothing is scheduled to change is that the most damaging staleness is invisible internally. Nobody opens a ticket for a change they do not know happened.

It does not need to be a rewrite. A defensible monthly pass is roughly an hour:

• Pull the list of pages that were published or edited in the last thirty days.
• Check the fast facts on those pages against your current source of truth: price table, inventory feed, carrier rate card.
• Confirm each fact appears in a place an assistant can extract it — visible text, not a tab behind JavaScript, not an image.
• Note which facts you could not verify, and go ask the owner of that system.

That last bullet is the one teams skip. Unverifiable facts are the raw material of drift.

Quarterly, stop checking individual facts and start checking relationships. Does your warranty page still agree with your product page? Does the comparison table still list a model you discontinued? Does the shipping page still promise the same threshold the checkout enforces?

Disagreement between two of your own pages is more damaging than a single outdated number, because it removes the assistant's ability to trust either source. When an assistant cannot reconcile your pages, the safest move available to it is to soften or drop the claim entirely, and softening usually means dropping you from the answer.

Most merchants guess which pages carry stale facts. That guess is usually wrong in an interesting way: the pages teams worry about are the ones they edit often, which are the least likely to be stale. The pages that hurt are the ones nobody has touched since launch.

A free scan on [geovisora.com/audit](/audit) shows which pages an assistant can actually extract facts from, and which statements no longer line up across your site. Work that list rather than a feeling.

• Monthly: fast facts and anything changed in the last thirty days.
• Quarterly: medium and slow facts, plus cross-page consistency of policy and comparison claims.
• Twice a year: positioning, buyer framing, and category claims.
• Continuously: anything a customer could disprove in their cart within one click.

You usually do not. That is exactly why the verification pass exists. Set a recurring calendar entry that asks the owner of each system, price, inventory, logistics, policy, to confirm nothing moved. A confirmation with no change is a successful check, not wasted time.

No. Rewriting a page that is already accurate resets its internal review history and gives you nothing. Refresh on change, verify on schedule. The two activities are different and should not be collapsed.

Only when the substance changed. Bumping a date without a content change is the kind of signal that makes a reader, human or machine, treat your timestamps as decorative. [Our FAQ page](/faq) covers how Visora treats freshness signals when it scores a page.

Yes, and it is easier there. With fifty products, a monthly pass is twenty minutes. The cadence is not a function of catalog size; it is a function of how many of your facts are fast-moving.

The version of your product page that matters is not the one you last edited. It is the one a machine can still state confidently. That difference is maintained on purpose, not by accident, and a calendar is how you maintain it.