Google expands Gemini shopping actions to 12 new markets

Google confirmed a phased rollout of Gemini-powered shopping actions across APAC and LATAM markets, linking in-conversation product cards to Merchant Center product feeds.

Merchant requirements (observed in documentation)

- Valid Product schema on landing URLs matching feed IDs - Accurate availability and price sync (<24h drift tolerance) - Return policy and shipping labels exposed in structured form

Merchants with feed–page mismatches were excluded from card surfacing in early tests. Visora's audit now flags Merchant Center alignment issues on Shopify and WooCommerce stacks.